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Deen Does Diabetes

Posted On:

, by Steve Deitsch


Healthcare  

Chef Paula Deen as diabetes spokesperson - ironic, mercenary and disingenuous.  Perhaps she needs to start dispensing healthy recipes and advice (and taking this advice herself) and perhaps the company (and its agency) should rethink using her as a spokesperson for the brand.

Debunking the Media Relations Myth—Do Journalist Contacts Get You Media Coverage?

Posted On:

, by Steve Deitsch


Healthcare  Other  

It’s quite common for potential clients, when interviewing PR firms, to ask them how strong are their media contacts.  The assumption is that if we have friends in the media, then surely they will write about our clients.  Right?

Three Reasons Why PR is Important During a Recession

Posted On:

, by Steve Deitsch


Beauty  Gay/Lesbian  Healthcare  

Reading the media nowadays, every day we hear more stories about companies slashing marketing budgets, putting projects on hold and laying off people.

However, there is a very sound business case to be made for keeping (or even increasing) marketing/PR spending during an economic downturn, and here are three reasons why…

Multicultural Media in the Age of Obama—Integration Becomes Reality.

Posted On:

, by Steve Deitsch


Beauty  Gay/Lesbian  Healthcare  

At the dawn of our new Obama Nation, the US is finally integrating into the “melting pot” we always described ourselves to be.  It is predicted by the U.S. Census Bureau that by 2050 the nation’s Hispanic and Asian populations will triple and non-Hispanic whites would, for the first time in our country’s history, represent less than one-half of the total population.

What Would Bill Gates Do?

Posted On:

, by Steve Deitsch


Beauty  Gay/Lesbian  Healthcare  Other  

What would Bill Gates, the visionary founder of Microsoft, do in this economic downturn?

Discussing “Agency Size”-  the Pink Elephant in the Room which is LONG OVERDUE

Posted On:

, by Steve Deitsch


Gay/Lesbian  

Stop the PR and spin being used to baffle and confuse clients that the size of the agency is an effective tool to compare agencies and potential outcomes!  Most people who read this will be outraged, as vast sums of energy, time, money and rationale have been spent to craft and define how to separate agencies—namely, self-serving terms such as: large, multinational vs. medium vs. the most colorful descriptor - “the boutique”.