According to recent estimates, gay and lesbian adult consumers' purchasing power has risen to $610 billion.

Not only are gay consumers educated and successful, they're fiercely brand loyal. As Fortune asserts, "gays and lesbians typically have significantly greater buying power than other so-called affinity groups and tend to be more brand loyal."

At approximately 10% of the U.S. population, gays and lesbians are an important market, but reaching them requires an innate sensitivity to the types of messages that will appeal to them or possibly backfire. It also requires excellent relationships in the gay/lesbian community and media.

REVERBERATE! specializes in gay/lesbian marketing, and has long-standing relationships with key gay/lesbian media and opinion leaders.