The healthcare industry has never been more misaligned in terms of the value that the public places on medicine and on being in good health and the lack of trust the public has in the healthcare industry. Clearly this needs to be realigned and communications can and will play a big role in closing the ‘trust gap’ that currently exists.
Reverberate! specializes in healthcare marketing and PR with many years of expertise in this area. We have worked with many multinational and regional pharmaceutical companies, non-profit foundations, academic institutions, physicians and other healthcare professionals to bring new products to market, to change perceptions, to manage issues, to help turn around a business and more.
We work with some of the top experts in the healthcare public relations and marketing field and have physicians, Ph.D’s and top marketing experts on our team.
Here’s a preview of a few brands our team has worked with:
Allergan
- Botox (migraines/chronic pain/juvenile cerebral palsy) — data support for off-label indications
- Botox Cosmetic (wrinkles) — media relations, promotions, crisis management
- Tazorac (acne treatment) — national media relations
Lumenis
- ClearLight (light-based acne treatment device) — FDA Clearance, national media relations
AstraZeneca
- Pulmicort Respules (pediatric asthma) — national media tour
- Rhinocort Aqua (allergic rhinitis/hayfever)
- Pulmicort Turbuhaler (adult asthma)
- Symbicort (adult asthma)
Pfizer
- Lyrica (neuropathic pain, epilepsy) — FDA approval, data support, market conditioning
Novo Nordisk
- Victoza (Type II Diabetes) — pre-approval market conditioning, preparation for US launch
Schering-Plough
Eurand
- Cystic Fibrosis Enzyme launch preparation
Hear directly from our clients:
American Cancer Society”Reverberate! helped frame our messages to the LGBT community so that it would be more relevant and well-received. They also pulled a lot of strings to get entertainment and media coverage that helped us greatly exceed our objectives. We would highly recommend working with them in a healthcare or LGBT communications context.”
– Myrna Duarte, Director of Diversity Initiatives | American Cancer Society
Astrazeneca“Steve Deitsch led an award-winning, multicultural, grassroots campaign to raise awareness of pediatric asthma and his strategic approach, high level of service and years of healthcare experience were a tremendous asset to us.”
– Ed Weirauch | AstraZeneca
